What are cookies?
A cookie is a piece of information that a website stores on the website browser on your computer. The browser sends the information back to the website to enable the website to recognise the user. Cookies include information such as the lifetime and expiry date of the cookie, the domain the cookie has come from and an identifier – for example, a random unique number.
Managing cookies using your browser
Internet browsers will usually provide an option to disallow the setting of all or some cookies. You can find more about using your browser’s cookie settings either via the help menu for your browser or on the browser’s own website. Cookies can also be deleted by using your internet browser, but you must disallow them otherwise they will be reapplied the next time you visit a website. If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
Cookies usually fit into one or more of the following four categories.
Category 1: Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features. These cookies do not gather any information about you that could be used for marketing or remembering where you’ve been on the internet. We are not required to get your consent to the use of Strictly Necessary Cookies. They last for one “session” and expire when you leave our website or close the browser. Cookies that fall into this category are:
i. Shopping cart cookies;
ii. Access to protected areas of a website;
iii. Remembering previously entered text so it’s not lost if the page refreshes.
Category 2: Performance Cookies
Performance Cookies store anonymous information only and therefore cannot be used to identify you. We are required to get your consent to the use of Performance Cookies. By using our website, you agree that we can place these types of cookies on your device. Performance Cookies can be deleted from your browser history at any point before their expiry time. Cookies that fall into this category are:
iii. Pay Per Click.
Category 3: Functionality Cookies
These cookiesremember your preferences to personalise your experience on our website. We are required to get your consent to the use of Functionality Cookies. By using our website, you agree that we can place these types of cookies on your device. Functionality Cookies can be deleted from your browser history at any point before their expiry time. Cookies that fall into this category are:
i. Detecting if you have already seen a pop-up to ensure it does not get shown to you again;
ii. Submitting comments;
iii. Remembering colours, font sizes and page backgrounds.
Category 4: Targeted Advertising Cookies
|Name Publisher and Functionality||Description||Category|
Google Analytics beacon
|This web beacon GIF image supports the various GoogleAnalytics cookies to allow site owners to view anonymous site usage statistics.
Identifying unique visitors
|Each unique browser that visits a page on your site is provided with a unique ID via the __utma cookie. In this way, subsequent visits to your website via the same browser are recorded as belonging to the same (unique) visitor.
Thus, if a person interacted with your website using both Firefox and Internet Explorer, the Analytics reports would track this activity under two unique visitors. Similarly if the same browser were used by two different visitors, but with a separate computer account for each, the activity would be recorded under two unique visitor IDs.
On the other hand,if the browser happens to be used by two different people sharing the same computer account, one unique visitor ID is recorded, even though two unique individuals accessed the site.
|The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session. See the Session article in the Help Center for a detailed definition and a list of scenarios that end a session.
You can customize the length of the default session time using the _setSessionCookieTimeout() method.
|The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session. See the Session article in the Help Center for a detailed definition and a list of scenarios that end a session. You can customize the length of the default session time using the _setSessionCookieTimeout() method.||2|
Tracking traffic sources & navigation
|When visitors reach your site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The parameters in the cookie value string are parsed and sent in the GIF Request (in the utmcc variable). The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page view to your site; thus it is used to determine visitor navigation within your site.||2|